The AI discovery layer for modern commerce

We’ve built an AI-native shopping search and discovery engine powered by the latest generation of language, vision, and code-generation models. As of Spring 2026, Tonita covers apparel and accessories from thousands of brands and millions of listings — helping shoppers discover products they would never find through traditional keyword search, filters, or endless product grids. Tonita is available on the Web and as an iOS app.

That means a shopper can ask for something vague, visual, contextual, or highly specific:

Tonita translates each of these into intelligent search behavior across millions of products.

Our technology stack combines large language models, code-generation models, visual understanding, semantic retrieval, product ranking, real-time catalog intelligence, and virtual try-on. Crucially, Tonita does not treat search as a black box; our AI has a glass-box view into the system, allowing it to reason about user intent, generate code-based search strategies, tune retrieval, adjust ranking logic, and orchestrate the full search pipeline to find better results.

Tonita is also built for that agentic future. Through MCP, Tonita makes its shopping search and discovery capabilities available to AI agents and LLM clients, turning commerce discovery into a tool that agents can call, reason over, and compose into larger workflows. For shoppers, this means a more natural and magical experience. For agents, it means a powerful commerce layer for discovering products, comparing alternatives, refining intent, and completing complex shopping tasks programmatically.

{ "query": "polished travel outfit for Lisbon" }

[
  { "title": "Linen-Blend Camp Shirt", "price": "$95" },
  … +23 more
]

Tonita’s founding team (Aravind, Raghul, Siva, Uma) brings together deep experience in search, discovery and personalization; machine learning and AI research; search advertising; and large-scale systems. We’re building the AI discovery layer for modern commerce — technical under the hood, magical on the surface, and designed for the way people, and agents, actually shop.